Tribe is a start-up mobile app company specializing in developing and marketing its mobile applications. We are a young and dynamic team that is currently growing rapidly and we're looking for a remote Marketing Specialist to help us create user-friendly mobile applications for our clients. The ideal candidate will be responsible for solutions for our new projects as well as support the existing ones. A brief job description of the position and preferred qualifications for the suitable candidates are defined below:

Here’s what you will be doing

• Creation, management and optimization of Google Ads, Apple Search Ads campaigns
• Managing and optimizing user acquisition campaigns on various ad networks such as Instagram, TikTok, Twitter
• Creation, management and optimization of social media campaigns
• Following and analysis of advertising campaigns
• Reporting and performance tracking
• Analyzing Google Analytics and other Analytics data and creating action plans
• Target audience optimization and creating creative advertising texts specific to the target audience
• Developing alternative marketing campaigns
• Creating and presenting new ideas and strategies
• Combining creativity with analytics to test innovative marketing strategies and designs
• Collaborating closely with the project team to understand user motivations and shape effective monetization strategies
• Playing a key role in product development using marketability testing to help decide the next big application we will build

Education & Work Experience & Technical Requirements

• Bachelor's degree in Advertising, Marketing, PR or related departments of universities
• 2+ years of digital marketing experience
• Having knowledge of platforms such as Google Ads, Apple Search Ads, Facebook Business, DV360, Linkedin - TikTok advertising panel and being able to set up and manage campaigns
• Knowing and having effective experience with tools such as Google AdMob and ironSource, AppLovin etc.
• Knowing current technology and marketing/digital marketing trends
• Experience in using Google Analytics
• Experience in developing A/B testing methodologies and reflecting them on performance campaigns
• Ability to use MS Excel or Google Sheets, PowerPoint and similar tools well and make reports
• Able to interpret data and create action plans
• Having a Google Ads certificate
• Good command of English

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Personal Specification/Skills

• Ability to work independently with minimal supervision
• Team worker, problem solver and decision maker
• Strong communication and analytical thinking skills
• Openness to feedback
• Good in interpersonal relations
• A passion to learn and keep up with the cutting edge technologies
• A maker/builder mentality
• Being obsessively detail oriented

What We Offer

• Your work will impact millions of our mobile app users
• Open communication and teamwork culture
• Remote workplace; freedom to work from home or anywhere else you feel most productive
• Flexible working hours (GMT+3) 8:00-17:00 or 9:00-18:00 or 10:00-19:00
• Salary in USD
• Performance bonuses
• Special occasion gift tickets
• You will not work on your birthday
• Summer Friday Holiday