Build the future with our visionaries.

Senior Demand Generation Specialist

Modern Health

Modern Health

Sales & Business Development
United States · Remote
Posted on Thursday, April 11, 2024

Modern Health

Modern Health is a mental health benefits platform for employers. We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs—all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. We empower companies to help all their employees be the best version of themselves, and believe in meeting people wherever they are in their mental health journey.

We are a female-founded company backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures. We partner with 500+ global companies like Lyft, Electronic Arts, Pixar, Clif Bar, Okta, and Udemy that are taking a proactive approach to mental health care for their employees. Modern Health has raised more than $170 million in less than two years with a valuation of $1.17 billion, making Modern Health the fastest entirely female-founded company in the U.S. to reach unicorn status.

We tripled our headcount in 2021 and as a hyper-growth company with a fully remote workforce, we prioritize our people-first culture (winning awards including Fortune's Best Workplaces in the Bay Area 2021). To protect our culture and help our team stay connected, we require overlapping hours for everyone. While many roles may function from anywhere in the world—see individual job listing for more—team members who live outside the Pacific time zone must be comfortable working early in the morning or late at night; all full-time employees must work at least six hours between 8 am and 5 pm Pacific time each workday.

We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental well-being in the workplace, and that starts with how we build our own team. If you're excited about a role, we'd love to hear from you!

The Role

Modern Health is looking for an experienced Senior Demand Generation Specialist to refine existing marketing channels and develop new campaigns to help us generate new qualified pipeline, accelerate enterprise deals, and grow revenue. You will be key in optimizing our existing inbound and outbound demand generation programs across email, web, content, events, and outbound. This is a highly collaborative, hands-on, and metrics-oriented role for an individual who loves testing demand generation tactics, but also has a proven track record of supporting GTM teams in ABM programs and developing strong demand generation strategies.

The ideal candidate will have strong experience in deploying account-based marketing (ABM) strategies and tactics that drive pipeline for the business including new business revenue, upsell motion and/or development of partnership channel. This role will be part of the growth team at Modern Health which embraces a high-speed and customer-driven culture.

This position is not eligible to be performed in Hawaii.

What You’ll Do

  • Develop and execute campaigns to drive pipeline growth and closed revenue leveraging key channels such as webinars, events, content marketing, paid media, website chat, videos, social media, and email marketing
  • Partner with Demand Generation Team to deliver on monthly and quarterly MQAs, Meetings, and SQOs by deploying 1: few and 1:many campaigns
  • Collaborate with RevOps and Analytics Team to leverage our technology stack to measure, track, and analyze performance across the full sales cycle
  • Build, execute, and test acquisition processes against different personas, size segments, and industries within territory and non-territory accounts
  • Collaborate with external agencies and technology vendors to execute on-demand generation programs

Who You Are

  • ABM Campaign Guru: 3+ years of digital marketing, virtual events, and demand generation experience in a B2B technology background in an Enterprise sales motion. Proficient in Demandbase One and Salesforce. Working knowledge of Marketo, Zoom Webinars, Vidyard/Vimeo, and Qualified/Drift
  • Strategic Thinker with Executing Approach: Strong analytical and quantitative skills with a demonstrated track record of making data-driven decisions to continually optimize and drive customer acquisition, engagement, and retention
  • Project Manager: Exceptional at crafting project plans from internal stakeholders and business strategy, then communicates to the greater Marketing Team and organization with updates, metrics, learnings, and success stories
  • Adaptable Team Player: Thrive in fast-paced environments, manage multiple projects, and effectively collaborate remotely; self-starter with the ability to work individually and cross-functionally
  • Growth Mindset: Eager to learn, adapt, and make a tangible impact on our scaling operations

Bonus Points

  • Experience with Customer Upsell motion and/or Partnership Channel Marketing
  • Experience with Looker/Tableau, Outreach, data appending tools (Apollo, Zoominfo, Clearbit), or Pathfactory
  • Startup experience



  • Medical / Dental / Vision / Disability / Life Insurance
  • High Deductible Health Plan with Health Savings Account (HSA) option
  • Flexible Spending Account (FSA)
  • Access to coaches and therapists through Modern Health's platform
  • Generous Time Off
  • Company-wide Collective Pause Days

Family Support:

  • Parental Leave Policy
  • Family Forming Benefit through Carrot
  • Family Assistance Benefit through UrbanSitter

Professional Development:

  • Professional Development Stipend

Financial Wellness:

  • 401k
  • Financial Planning Benefit through Origin

But wait there’s more…!

  • Annual Wellness Stipend to use on items that promote your overall well being
  • New Hire Stipend to help cover work-from-home setup costs
  • ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
  • Monthly Cell Phone Reimbursement

Equal Pay for Equal Work Act Information

Please refer to the ranges below to find the starting annual pay range for individuals applying to work remotely from the following locations for this role.

Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies, and experience and may fall outside of the range shown. Ranges are not necessarily indicative of the associated starting pay range in other locations. Full-time employees are also eligible for Modern Health's equity program and incredible benefits package. See our Careers page for more information.

Depending on the scope of the role, some ranges are indicative of On Target Earnings (OTE) and includes both base pay and commission at 100% achievement of established targets.

San Francisco Bay Area
$101,000$120,000 USD
All Other California Locations
$91,350$107,500 USD
$81,200$95,520 USD
New York City
$101,000$120,000 USD
All Other New York Locations
$91,350$107,500 USD
$91,350$107,500 USD
All Other Washington Locations
$91,350$107,500 USD

Below, we are asking you to complete identity information for the Equal Employment Opportunity Commission (EEOC). While we are required by law to ask these questions in the format provided by the EEOC, at Modern Health we know that gender is not binary, and we recognize that these categories do not reflect our employees' full range of identities.