Guava is a digital banking and community platform designed for and by Black small business owners. Guava is on a mission to close the racial wealth gap by facilitating the growth and resilience of Black small businesses with financial products designed to meet their needs.
Guava is a rapidly growing seed stage company based in New York City backed by Precursor Ventures, Backstage Capital, First Close Partners, Heron Capital, and other top angel and institutional investors.
About this role
We are looking for a skilled and enthusiastic Communications Associate to join our marketing team here at Guava. As a Communications Associate, you will play a crucial role in managing our social media and community presence and driving engagement through strategic communication. Your primary responsibility will be to develop and implement effective social media strategies, create compelling content, and engage with our audience to enhance brand awareness and foster meaningful connections.
Your Impact to the team
Execute comprehensive social media communication strategies across various platforms.
Create engaging and persuasive written content for long form and short form content including but not limited to captions, headlines, blog posts and ad campaigns.
Monitor and respond to comments, messages, and inquiries promptly and professionally.
Collaborate with the marketing team to align communications with overall brand messaging and campaigns.
Stay updated with industry trends, platform updates, and social media best practices.
Conduct regular social media analysis to gain insights and optimize content strategy.
Coordinate with graphic designers to create visually appealing and impactful content.
Collaborate with internal stakeholders to gather information and create engaging content relevant to our target audience.
Monitor social media analytics and generate reports to measure the success of campaigns and identify areas for improvement.
Stay informed about emerging social media platforms and trends, and recommend strategies to leverage new opportunities.
What you bring to the table
Proven experience in social media management, communications, or a related field.
Excellent written and verbal communication skills with a strong command of grammar and storytelling techniques.
Demonstrated ability to create compelling and engaging content for social media platforms.
Familiarity with social media management tools and analytics platforms. (experience with Hubspot and Later are encouraged)
Knowledge of current social media trends, algorithms, and best practices.
Strong interpersonal skills and the ability to interact with the audience in a professional and engaging manner.
Detail-oriented with the ability to manage multiple tasks and deadlines effectively.
Analytical mindset with the ability to interpret social media metrics and make data-driven decisions.
Proficiency in using content management systems and scheduling tools.
Want to join the team?
The role you’re applying to in the subject line e.g. “Communications Associate”
Please include a statement on why you’re excited about the opportunity to join Guava
We’re committed to building a culturally diverse team and strongly encourage you to apply regardless of your location, background, race, gender, sexual orientation or any other personally defining attribute. We encourage every person who is interested to apply. We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply. Take the leap - you never know, you might just be the perfect person for one of our open roles, even if you don’t match 100% of the job description.