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Product Management & Growth Marketing Lead



Marketing & Communications, Product, Sales & Business Development
Mexico City, Mexico
Posted on Thursday, April 25, 2024


We are an early-stage, venture-backed fintech that focuses on bringing affordable credit and financial services to small, informal business owners (micro-PYMEs) across LatAm - starting with Mexico.

We have launched a group micro-credit product earlier this year and now are planning to launch a credit card and cash advance product, including a unique group solidarity feature.

We are backed by top venture investors across the US and Mexico, and our co-founding team has spent their careers working in fintech and entrepreneurship.

This role will include a competitive salary, bonus, and equity compensation.

You can read more about us in El Financiero, Reforma, El Heraldo de México, Business Insider México and elsewhere.


We are looking for a hard-working and highly entrepreneurial person to lead our product management and growth marketing work. You will be our first dedicated growth hire and a critical part of our leadership team.

You will initially be a leader for both growth marketing and product. Given this, we imagine most candidates will have a relative spike/deeper skills in one area – and we expect that – though we are looking for someone who can comfortably lead both functions initially.

As part of this, your marketing responsibilities will be to:

  • Lead multiple kinds of marketing campaigns - including performance and organic
  • Run experiments to continuously optimize and improve performance - relative to cost and scale targets
  • Build and continually adapt new websites, landing pages, video and other media - including sourcing and managing third-party content creators as needed
  • A/B test multiple approaches

Your product management responsibilities will be to:

  • Lead major parts of product management – especially pertaining to activation / onboarding, including writing user stories, roadmaps, and working with engineers
  • You should be adept in writing user stories and engaging with technical engineering teams
  • Communicate performance to stakeholders
  • Be an integral part of the leadership team and shape strategy and operations approach

We are a small stage startup and looking for a skilled generalist. Over time, we will hire team members in both areas – and you will either oversee both functions, or specialize in either marketing or product as we grow.