Product Management & Growth Marketing Lead
Grupago
Overview
We are an early-stage, venture-backed fintech that focuses on bringing affordable credit and financial services to small, informal business owners (micro-PYMEs) across LatAm - starting with Mexico.
We have launched a group micro-credit product earlier this year and now are planning to launch a credit card and cash advance product, including a unique group solidarity feature.
We are backed by top venture investors across the US and Mexico, and our co-founding team has spent their careers working in fintech and entrepreneurship.
This role will include a competitive salary, bonus, and equity compensation.
You can read more about us in El Financiero, Reforma, El Heraldo de México, Business Insider México and elsewhere.
Responsibilities
We are looking for a hard-working and highly entrepreneurial person to lead our product management and growth marketing work. You will be our first dedicated growth hire and a critical part of our leadership team.
You will initially be a leader for both growth marketing and product. Given this, we imagine most candidates will have a relative spike/deeper skills in one area – and we expect that – though we are looking for someone who can comfortably lead both functions initially.
As part of this, your marketing responsibilities will be to:
- Lead multiple kinds of marketing campaigns - including performance and organic
- Run experiments to continuously optimize and improve performance - relative to cost and scale targets
- Build and continually adapt new websites, landing pages, video and other media - including sourcing and managing third-party content creators as needed
- A/B test multiple approaches
Your product management responsibilities will be to:
- Lead major parts of product management – especially pertaining to activation / onboarding, including writing user stories, roadmaps, and working with engineers
- You should be adept in writing user stories and engaging with technical engineering teams
- Communicate performance to stakeholders
- Be an integral part of the leadership team and shape strategy and operations approach
We are a small stage startup and looking for a skilled generalist. Over time, we will hire team members in both areas – and you will either oversee both functions, or specialize in either marketing or product as we grow.