Freelance | FlipFam | Remote | Marketing
Want to be part of the fast-growing web3 sports space? FlipFam sits at the intersection of sports, gaming and NFT collectibles. Using an innovative Play-and-Earn football prediction & trivia game, we are building the next generation experience for fan engagement and digital ownership. Unlike other projects in this space, FlipFam is completely free and accessible to everyone. Our mission is to empower fans, clubs, leagues, and athletes and put fun and passion at the center of fandom.
We are seeking an enthusiastic and creative Growth Manager to join our team and play a key role in building FlipFam’s marketing strategy. This is a unique opportunity focusing on marketplace positioning and user growth. Leveraging creativity, a deep understanding of digital sports and web3 communities, this role will work cross-functionally to take FlipFam’s growth trajectory to the next level.
- Lead and manage FlipFam’s go-to-market and growth strategy including key moments like launch, partner activations and seasonal planning
- Create segmentation strategies that increase FlipFam’s addressable audience
- Work with creative and content teams to optimize all assets and brand positioning
- Develop new initiatives and ideas to drive adoption for FlipFam across owned, paid and earned media
- Measure and analyze effectiveness and ROI of campaigns and leverage insights to implement changes and/or spearhead new campaigns
- 2-3 years of experience working within a growth, digital, or media focused marketing role, preferably within sports media and/or technology
- Experience with b2c mobile gaming and performance marketing
- Strong understanding of differences and tactics in community growth strategies for web3 vs web2
- Knowledge of digital and social marketing best practices and platforms (Twitter, Tik Tok, Facebook, Instagram, Snapchat, Discord, LinkedIn).
- Social media marketing, management & analytics tools
- Mobile app analytics tools
- Strong passion and knowledge of sports and blockchain technology
- Excellent written and verbal communication