Director of Growth Marketing (Fractional)
- Strategic Planning: Build and communicate a comprehensive growth marketing plan to help the business achieve its ambitious revenue goals.
- Research and Analysis: Analyze our current acquisition and retention strategies, research competitors, and gather customer insights to refine your growth strategy.
- Customer Acquisition: Take full ownership of customer acquisition channels, including paid ads, display ads, SEO, affiliate marketing, outbound email marketing, and influencer marketing.
- Customer Conversion: Collaborate with sales and UX/UI teams to identify, test, and roll out improvements focusing on messaging, pricing, and user experience.
- Customer Retention: Implement strategies to accelerate customer onboarding to the 'AHA' moment, minimize churn and maximize Lifetime Value (LTV).
- Stakeholder Management: Collaborate with stakeholders across sales, finance, marketing, development, operations, and customer success to ensure effective communication and implementation of growth strategies.
- Analytics: Utilize Google Analytics, Google Tag Manager, Segment, Customer.io, and Mixpanel to measure and improve Customer Acquisition Cost (CAC), Monthly Recurring Revenue (MRR), and LTV.
Required Skills & Qualifications:
- 5+ years of leadership experience in growth marketing, ideally within a Cloud or SaaS business.
- Demonstrable experience in influencing business growth and achieving revenue goals.
- Advanced proficiency in analytics tools like Google Analytics, Google Tag Manager, and Mixpanel.
- Excellent communication skills and the ability to collaborate with diverse teams.
- Degree educated, with a data-first approach to growth.
- A deep understanding of culture is a strong plus.
What We Offer:
- Performance-based compensation aligned with specific Statements of Work (SOWs).
- A flexible, remote work culture that encourages innovation and adaptability.
- Opportunity to drive growth strategies in an evolving and exciting space.
To play a vital role in Breakr’s growth journey, please send your resume and a cover letter detailing your qualifications and passion for this unique role to email@example.com.