Build the future with our visionaries.

Director, Commercial and Demand Planning



San Francisco, CA, USA · United States
Posted on Friday, June 14, 2024
About Bobbie

Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards.

Although 83% of parents turn to formula in the first year of their baby's life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.

The Role:

Bobbie is hiring a Director, Commercial and Demand Planning who will report directly to our CFO. This role will combine demand planning with commercial execution based on business analytics and insights. This person will develop & maintain key components of the volume plans which will drive revenue forecasts and future brand plans, develop and manage the company's demand model & forecasting processes using subscriber engagement, purchasing trends, seasonality and taste preference data to drive accuracy.

The Director, Commercial and Demand Planning will be a thought partner to the commercial team and our retail partners, delivering Bobbie's growth strategy on shelf and online with an omni-channel approach. They will also partner with the Strategy & Data Insights team to build the strategic roadmap.

What you will accomplish:

  • Partner with FP&A and the commercial team to deliver the Annual Operating Plan and Company Strategy.
  • Partner with Supply Chain to make sure product availability is in the right place at the right time, owning the demand plan and input into S&OP.
  • Partner with Sales on tracking performance, data and analytics around sales of the market (for Bobbie and the broader market).
  • Research and scenario planning for new growth moves: new channels, new products and new programs — supporting a financial and strategic assessment of the market.
  • Collaborate with the product, operations, marketing, finance, and data teams to evaluate the impact of strategic business decisions upon the supply chain network.

What we would like you to have:

  • 8+ years experience with a deep understanding of S&OP, forecasting and corporate strategy.
  • Strong understanding of SPINS, IRI, and Nielsen data reporting required.
  • Extensive mass retail partnership expertise.
  • Strong leadership acumen, with the ability to evaluate multiple demands, develop solutions, and translate into actions that drive business success.
  • Experience with an ERP system; Netsuite preferred.
  • Advanced skills in both Excel and Google sheets.
  • Strong presentation and interpersonal skills.

You're inspired by our core values:

  • Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
  • Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
  • Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don't have to.
  • Don't Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation and Benefits:


Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).

Group A (SF/Bay Area, Seattle, NYC): $200,000

Group B (Los Angeles, Chicago, Austin, Denver, Boston, San Diego, Phoenix, Philadelphia, Portland, Washington DC): $190,000

Group C (All remaining cities): $185,000


  • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
  • 401k with match
  • Stock options
  • US-based remote work model
  • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
  • 16 paid company holidays, plus an end of year holiday shut down
  • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
  • $75 monthly internet stipend
  • One year subscription to Bobbie or Baby's Only
  • Co-working space reimbursement

At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.

Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

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