Build the future with our visionaries.

Sr. Director, E-Commerce & Growth



Sales & Business Development
San Francisco, CA, USA
Posted on Monday, November 20, 2023
About Bobbie

Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards.

Although 83% of parents turn to formula in the first year of their baby's life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.

The Role

This senior position will report into the Chief Commercial Officer and sit within the omnichannel sales org of the company. You will be responsible for the growth marketing strategy that drives online sales, revenue, profitability and market share growth of the digital channel, developing the cross channel strategy between eRetail, DTC, and Amazon. This role will oversee performance marketing and work closely with the retail sales, marketing, digital product, and finance teams in order to deliver against goals.

You should have a proven track record of achieving revenue, conversion goals, and repeat purchase by optimizing cross channel flow/experiences - all while maintaining high, profitable growth. The ideal candidate is comfortable analyzing large data sets, can pivot strategy based on real time results/inventory and is able to quickly capitalize on market opportunities.

What you will accomplish:

  • Lead ecommerce and ownership over end-to-end P&L across digital channels (including digital/growth marketing/email/lifecycle/advertising, customer acquisition, and loyalty).
  • Drive performance marketing and support platform and marketing teams in conversion rate optimization across all ecommerce channels
  • Establish clear metrics based on data.
  • Strategic planning for profitable growth across all digital channels.
  • Manage customer segmentation and customer journeys across digital channels.
  • Leverage performance marketing to drive sales and customer acquisition at scale while improving ROI and incremental revenue.
  • Work closely with the retail and marketing teams to optimize marketing spend, including identifying and executing account specific plans for each retailer.
  • Develop strong, effective relationships with internal & external stakeholders.
  • Act as a liaison with internal partners to drive new launches and the sell through.

What we would like you to have:

  • 5-10 years of experience in an ecommerce role (with direct experience as a performance marketer) for a fast growing CPG company.
  • Experience directly managing eRetail, DTC, and Amazon accounts.
  • Organized, problem solving, results and relationships oriented approach.
  • Ability to work in a fast-paced environment, understand & build new processes and interact well with all cross functional departments.
  • Strong written and verbal communication skills.
  • Software Proficiencies: Shopify, HubSpot, Klaviyo, Attentive, Google Analytics, Google Ads, Facebook Ads, Salesforce, Pardot, Asana, TikTok Ads, BigQuery, Looker.

You're inspired by our core values:

  • Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
  • Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
  • Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don't have to.
  • Don't Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation and Benefits:


  • San Francisco / NYC $160,000 - $200,000
  • All other locations $135,000 - $175,000

Our salary ranges are based on paying competitively for our size and industry. As a fully remote company, we adjust our salaries to match geographic location. Employees who live in a high cost-of-living city (San Francisco, NYC) have a higher salary range than employees who live elsewhere.

Our total compensation package also includes comprehensive benefits and robust equity offerings. We believe all Bobbie employees should have an option to purchase ownership in the company and benefit from what we expect will be a lot of upside growth.

Our Benefits Include

  • Employee medical, dental and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
  • US-based work from anywhere model
  • 401k with match
  • Flexible Time Off Policy
  • Summer Fridays (early office closure every Friday)
  • 13 paid company holidays plus an end of year holiday office shut down
  • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
  • 1 year Bobbie subscription
  • $75 monthly internet stipend
  • Co-working space reimbursement

Bobbie Personnel Privacy Policy and Notice at Collection

At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.

Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.