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Digital Content Strategist



Marketing & Communications
San Francisco, CA, USA · California, USA · Remote
Posted on Tuesday, July 2, 2024
About AnyRoad
AnyRoad is the leader in experiential marketing software. We were founded on the belief that real-life, in-person experiences offer brands invaluable opportunities to build long-lasting relationships with their consumers, ultimately creating a community of brand advocates and accelerating revenue growth.
AnyRoad offers the only unified platform for experiential marketing that effectively connects back-end processes like booking, ticketing, payments, and more, with first-party data capture, consumer feedback, and analytics. Armed with our platform, leading brands across various industries are able to streamline and scale their event operations, drive continuous improvements in their strategy with actionable insights, and increase the return on investment from every experience.
The Role
As a pivotal member of the Lifetime Loyalty Team, you will play an essential role in developing engaging and persuasive content across various digital platforms, including landing pages, public websites, member portals, emails, and mobile apps. We are looking for a talented Digital Content Strategist who excels at understanding user needs and behaviors and can create sophisticated content that enhances interaction with premium brands. Collaborating closely with creative, strategy, and operations teams, you will be responsible for crafting intuitive and engaging copy for unique loyalty programs that resonate with our clients’ brand values and appeal to their target audiences.

What You'll Do:

  • Develop and execute content strategies for digital platforms, ensuring alignment with overall marketing goals and brand voice
  • Write and edit high-quality, engaging content for landing pages, websites, member portals, campaign emails, enrollment flows, event descriptions, and mobile apps
  • Collaborate with creative, strategy, and operations teams to create content that supports user engagement and drives conversion
  • Conduct user research and apply insights to create content that meets user needs and enhances the user experience
  • Ensure all content is on-brand, consistent in style, quality, and tone of voice, and optimized for search and user experience
  • Work with UX/UI designers to ensure content is effectively integrated into digital designs and enhances overall usability
  • Monitor and analyze content performance metrics to continuously improve and optimize content strategies

What We're Looking For:

  • 5+ years of experience in digital content strategy, copywriting, or a similar role
  • Proven experience writing for web and mobile applications, with a strong portfolio showcasing diverse content types
  • Strong understanding of user experience (UX) principles and user-centered design
  • Excellent writing, editing, and proofreading skills, with an eye for detail
  • Ability to work collaboratively in a fast-paced, team-oriented environment
  • Proficient in content management systems (CMS) and familiar with SEO best practices
  • Strong analytical skills and the ability to use data to drive content decisions
Why Join Us?
- Ground-floor opportunity at a fast-growing company in which you’ll immediately and directly impact the company’s future.
- We are a small, talented, and agile team working hard to define a new product category and having fun doing it.
- Diversity and inclusion are integral to our company's values and growth. We are proud to be a gender-balanced organization and actively encourage applications from underrepresented communities.
- Backed by prominent investors such as a16z, Runa Capital, BlackRock, and Kaiser Permanente.
- We are a leader in our space and work with some of the world’s leading brands.
- Competitive salary, equity, benefits, and perks.
- Hybrid & remote work environments. We have offices in the US and a presence across EMEA, including an office in Greece.
- Emphasis on growth and opportunities for learning and development.
Our Commitment to Diversity & Inclusion
AnyRoad is proud to be an equal-opportunity employer committed to an inclusive and diverse workplace. We are committed to considering all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any characteristic protected by law. If you require accommodation during the job application process, please notify people@anyroad.com for support.